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Freelance Creative Director · Barcelona · Remote worldwide

Julio Tello — Freelance Creative Director in Barcelona

Portrait of Julio Tello
Art direction Brand identity + Generative AI Digital product

About

Fifteen years leading brands, from the agency to my own studio

I started at Publicis Groupe doing big-retail graphics, and today I lead TMT Code, where identity, film production and digital product all come out of the same team.

I design brands and their guidelines, direct photography and campaigns, generate image and video with generative AI models, and build the platforms that hold them up — including a SaaS with a crypto payment gateway and over 500 active users.

Available to join teams, take on external creative direction and collaborate on freelance projects.

View résumé for hiring Let's talk about your project
15 Years of experience See LinkedIn profile
+12 People led
24 Countries taught in
+500 Active SaaS users
01 Publicis Groupe retail award
See Sangre de Toro
01
Concept project

Sangre de Toro

RebrandingArt directionPackaging
See Happy Chilling
02
Identity and e-commerce

Happy Chilling

IdentityE-commerceArt direction
See San Roque Firma Legal
03
Web and generative AI

San Roque Firma Legal

Web designGenerative AIArt direction
See Comunidad Magnates
04
Art direction and campaign

Comunidad Magnates

Art directionCampaignSocial media
See LAVID
05
Social campaign

LAVID

Art directionTypography3D
See Limitless
06
Corporate deck

Limitless

Editorial designArt directionDeck
See all projects

Career

2025—PresentTMT CodeMarketing Manager & Creative Director
2024—2025House MatchMarketing Manager
2024World UnityHead of Marketing · Blockchain & Fintech
2020—2023FreelanceDigital design, e-commerce and performance
2017—2019TMT DesignFounder & Art Director
2015—2016ZriiGraphic Designer
2014—2015Publicis Groupe PeruSenior Visual Designer
2012—2013Arte Textil LatinoCreative Graphic Designer
2010—2013Grupo VCreativosWeb Graphic Designer

Education

2025Generative AI MasterclassCibernàrium · Barcelona
2018Storytelling (May – August)Brother Ad School · Lima
2017Intensive Summer Course in Creativity (October – December)Brother Ad School · Lima
2014—2018Art Direction and AdvertisingToulouse Lautrec · Lima
2009—2012Creative DesignInstitute of Design and Communication
See full résumé

Brand,
from idea
to product

Since 2010

Stack

Design and production

  • Photoshop
  • Illustrator
  • Premiere
  • CapCut
  • Figma
  • Photography direction

AI · Image

  • Nano Banana
  • Magnific
  • Midjourney
  • Grok

AI · Video and avatar

  • Kling
  • Veo
  • Seedance
  • HeyGen

AI · Agents and automation

  • Claude
  • API integration
  • Telegram bots
  • Automated workflows

Web and product

  • WordPress
  • HTML / CSS
  • React
  • Crypto payment gateways
  • Monitoring

How I can help

Brand identity and system

  • Rebranding and evolution of existing brands
  • Visual identity, symbol and type system
  • Brand manual and usage rules

Creative direction and campaign

  • Concept and art direction
  • Multichannel campaign: graphics, landing pages and acquisition
  • Audiovisual content and production direction

Brand and digital product

  • Corporate website and e-commerce
  • SaaS product and API integration
  • Acquisition landing pages and analytics

Generative AI applied to brand

  • Image and video production with generative models
  • AI-assisted visual systems
  • Workflows and production automation
Ver todos los servicios