VILAFRANCA DEL PENEDÈS · BARCELONA
CREATIVE DIRECTOR
About
me
I have been leading brand creative for fifteen years, from the agency to my own studio. I started at Publicis Groupe doing big-retail graphics, and today I lead TMT Code, where identity, film production and digital product all come out of the same team.
I design brands and their guidelines, direct photography and campaigns, generate image and video with generative AI models, and build the platforms that hold them up — including a SaaS with a crypto payment gateway and over 500 active users.
◐Art
direction
direction
◇Brand
identity
identity
◉IA
generativa
generativa
▤Digital
product
product
jt
Julio César
Tello Ríos
Vilafranca del Penedès, Spain
/years leading brands
15
15
YEARS OF
EXPERIENCE
EXPERIENCE
+12
PEOPLE
LED
LED
24
COUNTRIES
TAUGHT IN
TAUGHT IN
+500
ACTIVE SAAS
USERS
USERS
01
PUBLICIS GROUPE
RETAIL AWARD
RETAIL AWARD
Experience
APR 2025 — PRESENT
REMOTE / HYBRID
TMT Code
Marketing Manager & Creative Director
- I lead the brand and positioning of an open source software agency focused on ecosystems with AI agents, Telegram bots and process automation.
- End-to-end creative direction: identity, visual system, campaign and audiovisual content produced with AI image and video models.
- Design and launch of enterprise-grade SaaS platforms: API integration, crypto payment gateway and monitoring. +500 active users.
FEB 2024 — APR 2025
LIMA · HYBRID
House Match
Marketing Manager
- Led a multidisciplinary team of more than 12 professionals: digital strategists, content creators, media buyers and analysts.
- Creative oversight of all campaign output — graphics, landing pages and acquisition content — for corporate clients in the Network Marketing vertical.
- Multichannel plans (SEO, SEM, paid social, email, automation) with continuous optimisation against KPIs and ROI.
JAN 2024 — SEP 2024
WORLDUNITY.IO · REMOTE
World Unity
Head of Marketing · Blockchain & Fintech
- Go-to-market and growth strategy for exchanges, DApps and DeFi protocols.
- Directed the visual line and the content while building and scaling community: Discord, Telegram and X.
- Acquisition campaigns tied to tokenomics, tracking retention and ROI.
EARLIER CAREER
2020 — DEC 2023 · LIMA
Freelance
Digital design, e-commerce and performance
APR 2017 — 2019 · ATE, LIMA
TMT Design
Founder & Art Director
FEB 2015 — DEC 2016 · LIMA
Zrii
Graphic Designer · Freelance
MAR 2014 — AUG 2015 · SAN ISIDRO
Publicis Groupe Peru
Senior Visual Designer
2012 — DEC 2013 · LIMA
Arte Textil Latino
Creative Graphic Designer
APR 2010 — DEC 2013 · LIMA
Grupo VCreativos
Web Graphic Designer
Stack
DESIGN AND PRODUCTION
Photoshop
Illustrator
Premiere
CapCut
Figma
Photography direction
AI · IMAGE
Nano Banana
Magnific
Midjourney
Grok
AI · VIDEO AND AVATAR
Kling
Veo
Seedance
HeyGen
AI · AGENTS AND AUTOMATION
Claude
API integration
Telegram bots
Automated workflows
WEB AND PRODUCT
WordPress
HTML / CSS
React
Crypto payment gateways
Monitoring
MARKETING
Meta Ads
SEO / SEM
Email automation
Analytics, KPIs and ROI
Education
2025
Generative AI Masterclass
Cibernàrium · Barcelona
2018
Storytelling (May – August)
Brother Ad School · Lima
2017
Intensive Summer Course in Creativity (October – December)
Brother Ad School · Lima
2014—2018
Art Direction and Advertising
Toulouse Lautrec · Lima
2009—2012
Creative Design
Institute of Design and Communication
Contact
✉
EMAIL
julio02tello@gmail.com
PHONE
664 323 561
AVAILABILITY
Hybrid · Remote · Remote worldwide
International driving licence · Available to travel
JULIO CÉSAR TELLO RÍOS · CV 2026
01/01